Advertisement

News | Insight | Inspiration

  • Log in
  • Subscribe ?

    Full access to shots.net including:

    • Full access to all news, interviews & insight
    • Manage video content
    • Create your own showreels
    • Follow people and companies and be alerted to new content posted on shots.net
    • Save and share folders
    • Full archive access
    • Access to Hotshots
    • Company Directory
    • People Directory
    • Breaking News stories
    • Newsletter x3 per week
  • Register ?

    Registered:

    • Breaking News stories
    • Newsletter x3 per week (restricted access to stories)
    • Company Directory
    • Limited access to news, interviews & insight

Barbie: Dream Gap

Karen Cunningham directs this new spot for Barbie through Slim Pictures which, on International Day of the Girl, addresses 'the gap that comes between girls and their full potential'. 

The spot, created by BBDO San Francisco, highlights facts such as how parents are twice as likely to Google 'is my son gifted?' than 'is my daughter gifted?'. The campaign continues the sterling work the agency and its client are doing…to continue reading please subscribe now

Creative connections

  • 6 Companies
  • 10 People
Advertisement
Advertisement