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AMF: The Smile

For 500 years, the world has wondered what lies behind the Mona Lisa's enigmatic smile: now, a tongue-in-cheek campaign for pensions provider AMF reveals the surprising reason.

Created by Forsman & Bodenfors, the spot, set in 16th century Florence, imagines a Renaissance tableaux in which artist and inventor Leonardo da Vinci is attempting to coax an expression from his favourite (but po-faced) sitter. 'You know it's payday today,' he says, casually. 'And from now on…to continue reading please subscribe now

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