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d-CON: To Die For

'Guaranteed to kill' probably won't make it into the taglines hall of fame, but Havas New York's new campaign for d-CON manages to wring some entertainment out of a pest control product.

The agency teamed up with Emmy-nominated animation directors Illogic to create the 30-second spot, produced entirely with photo-real CGI, which sees a plucky mouse run the gamut of swinging meat hammers, mouse traps and hungry cats in an assault course to finally,…to continue reading please subscribe now

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