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John Lewis & Partners / Waitrose & Partners: Bohemian Rhapsody

Waitrose and John Lewis have launched their new visual identities, ‘Waitrose & Partners’ and ‘John Lewis & Partners’, with a joint marketing campaign embodying the sentiment 'When you’re part of it, you put your heart into it’.

Created by adam&eveDDB and directed by Dougal Wilson through Blink, the two-and-a-half minute film tells the story of primary school children putting on an epic performance to Queen’s Bohemian Rhapsody - much to the amazement of their mums and dads in the audience who are expecting shonky sets and cobbled-together costumes...

Set to air on Channel 4 during The Great British Bake Off tonight [4 September] the ad will run also in cinemas nationwide, including in trailers for the upcoming Queen biopic, Bohemian Rhapsody.

 

 

 

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