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IKEA: Me and We

To coincide with the release of its 2019 catalogue, flatpack furniture purveyors IKEA have released this clever spot extolling the joys of solo and group time - and reminding us there's room for both. 

Created by ACNE Advertising and IKEA's in-house creative team and shot by ACNE Production's Tompa & Rondo, the ad sees characters singing along to Verdi's opera classic, Le Donna e Mobile from Rigoletto, but substituting the lyrics for "me" or "we" depending on the context. 

Creative connections

  • Agency
    Ikea Creative Hub, Acne Advertising
  • Executive Creative Director
  • Creative Director
  • Creative
    Isaac Bonnier, Joel Lindblad
  • Director
    Tompa & Rondo
  • Senior Creative
    Tiago Pinho
  • Senior Creative
    Fredrik Edling

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