IKEA: Me and We
To coincide with the release of its 2019 catalogue, flatpack furniture purveyors IKEA have released this clever spot extolling the joys of solo and group time - and reminding us there's room for both.
Created by ACNE Advertising and IKEA's in-house creative team and shot by ACNE Production's Tompa & Rondo, the ad sees characters singing along to Verdi's opera classic, Le Donna e Mobile from Rigoletto, but substituting the lyrics for "me" or "we" depending on the context.
Ikea Creative Hub, Acne Advertising
- Executive Creative Director
- Creative Director
Isaac Bonnier, Joel Lindblad
Tompa & Rondo
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