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California Milk Processor Board: You Can Always Rely on Milk

CMPB launch fresh milk campaign through new agency of record, Gallegos United.

So how do you improve on ‘Got Milk?’–  one of the greatest, two-word taglines of all time, launched 25 years ago when the CMPB was created to increase the state’s milk consumption? Well you don’t is the answer. You just update it with a multicultural outlook as the slightly wordier ‘You Can Always Count on Milk’ campaign and run communications in Spanish,…to continue reading please subscribe now

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