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adidas: The Midfield

It's fair to say that French football legend Zinedine Zidane knows a thing or two about winning. In this dramatic World Cup spot, created by Iris for adidas, he tells us that it's all about the midfield. 

Directed by Rachid Ahouiyek the film, released yesterday, is a rallying cry for France's midfielders in which Zizou delivers an intense and motivational speech direct to camera on the art of the midfield. The ad ends with Zidane passing his wisdom onto the French team saying, "It's your turn, the midfield is yours."

With France triumphing over Belgium in the semi-final yesterday, the coach's advice has paid off so far - but will it lead to ultimate triumph in the final on Sunday? 

Creative connections

  • Agency
  • Post Production
  • Creative Director
    Rachid Ahouiyek
  • Producer
    Michael Hanney

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