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Old Spice: Talk To The Land; Stay Cool; Puzzled Always

The latest Old Spice campaign out of W+K Portland centres around the universal truth that She Nose Best - which also, conveniently, happens to be the brand's new tagline.

The trio of spots, which kick off with Talk To The Land [top] highlight the great - and sometimes ridiculous - lengths women go to to keep their men smelling fresh, all the while achieving extraordinary things like landing a plane or traversing a mountain.

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