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Bols: The Original Spirit of Amsterdam

Bikes, canals, the red light district... these are the images which sum up Amsterdam and this fast-paced new spot promoting Bols Genever manages to pack 'em all into 36 seconds.

Created by Bols' agency of record, ...,staat,  the ad is part of a US rebranding campaign for the 442-year-old, triple-distilled spirit, whose unique taste is loved and disliked in equal measures.

Noël Loozen directed the spot through HALAL Amsterdam.

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