Lidl: Believe in Christmas
This time of year is all about giving, but most importantly, it's also about sharing.
In Folk Finland's spot for Lidl, a little girl welcomes in a stranger and takes care of him, nursing him back to full health with afternoon tea and midnight feasts, without her parents realising that he's moved in.
However as Christmas Eve approaches - the day for Christmas celebrations in Finland - the pantry is noticeably emptier, much to her parents' frustration, because the boy has eaten his way through house and home.
Thankfully, a little magic is in-store as the boy conjures up a feast for the family. The endearing spot, helmed by Pete Riski, teaches us to believe in the magic of Christmas as well as to trust in the kindness of strangers.
Directors Guild Helsinki
- Creative Director
- Executive Producer
- Director of Photography
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