Pigs in blankets, Brussels sprouts and Christmas cracker hats... W&K taps into everything that's festive for Sainsbury's seasonal spot.
Helmed by We Are From LA, the ad marks the agency's first offering for the brand since winning the account from AMV BBDO last year.
While this year's spot is much more low key, it follows the brand's monochromatic advertising style throughout the year and continues to focus on real life families.
Also starring real-life supermarket staff and cameos from Ricky Tomlinson and Kermit the Frog - because of their appearances in xmas films, The Royale Family and The Muppets' Christmas Carol - the spot is guaranteed to have you singing along to its catchy jingle and get you in the mood for Christmas food shopping.
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