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Tile: Lost Panda

We're still some way off Christmas, but Deutsch New York has already unleashed a John Lewis-tinged tear-jerker of Yuletide proportions with its first campaign for Tile.

Directed by Mark Molloy through Smuggler, the unashamedly sentimental spot sees a toy panda bear trying to make his way back home to his rightful owner - with a little help from the brand's Bluetooth tracking device.

The TV spot forms part of a fully integrated…to continue reading please subscribe now

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