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Atomic Candy: Alma Mater

To mark the momentous occasion that is National Chewing Gum Day on September 30, Atomic Candy - an old-fashioned candy store in the Dallas Metropolitan area - has released this nostalgic but somewhat stomach-churning spot.

Created and produced in-house by INNOCEAN Worldwide, the short film follows an elderly man wistfully exploring his old high school, wandering from the school gym to the locker room and finally his classroom. There, he sits down at his former desk, only to find a wad of gum left there from when he was a boy. You can probably guess the rest...



Creative connections

  • Agency
  • Editing Company
    PostOp Dallas
  • Colourist
    Mike Jensen
  • Sound Designer
    Kai Paquin, Michael Anastasi
  • Music
  • Agency Producer
    Amy Krause
  • Chief Creative Officer
  • Creative Director
    Kiran Koshy
  • Copywriter
    Madhu Kalyanaraman
  • Director
    Kiran Koshy
  • Director of Photography
    Mike Jensen
  • Editor
    Adam Henderson
  • Production Coordinator
    Liz Bedore
  • Mix
    LSD/Lime Los Angeles

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