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Johnnie Walker: Railroad

Iconic whiskey brand Johnnie Walker has stepped away from it's traditional 'Keep Walking' mantra to introduce a new image to younger generations.

Created by CP+B Brazil, the film shows solitary young adults individually trapped inside a railway cart before breaking free from the shackles of society, motivated by the inspiring line: “The next step is inside you.”

Shot by Ian Ruschel through Iconoclast over three days in the Chilean Atacama Desert, the…to continue reading please subscribe now

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