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Canon: Perfect Moments

How far would you go to get the perfect photo? Whatever your answer to that question, it's probably not as far as Canon goes in this new spot from Grey.

Produced by Big Block LA and directed by Jonathan Zames, the ad promotes the Canon EOS Rebel T7i DSLR camera by setting a Rube Goldberg Machine off with a rolling Canon lens cap.

The aim of the project was to reinforce the brand's 'Shoot for Greatness' tagline by…to continue reading please subscribe now

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