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GEICO: Side Effects

Now famous for their suitably topical ads, GEICO is back with another series of spots this time tackling the sugar-coating of brand messaging through the Boyz II Men group.

Created by the Martin Agency, the Boyz II Men singers prove that any hard blow can be sweetened with a choir of three softly-singing, cardigan-wearing men. 


Catch the other spots in the series below:

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