News | Insight | Inspiration

  • Log in
  • Subscribe ?

    Full access to including:

    • Full access to all news, interviews & insight
    • Manage video content
    • Create your own showreels
    • Follow people and companies and be alerted to new content posted on
    • Save and share folders
    • Full archive access
    • Access to Hotshots
    • Company Directory
    • People Directory
    • Breaking News stories
    • Newsletter x3 per week
  • Register ?


    • Breaking News stories
    • Newsletter x3 per week (restricted access to stories)
    • Company Directory
    • Limited access to news, interviews & insight

Volkswagen: Parents

The tables have turned in this new spot for Volkswagen created by Argentinian independent agency Kepel & Mata.

Produced by Primo and helmed by Santi Elias, the spot sees a couple of mischievous parents sneaking out for a night of clubbing, star gazing and the obligatory greasy burger.

The spot aims to position the brand's Gol model as a fun link to youth for the parents, much to the dismay of the teenage…to continue reading please subscribe now

Creative connections

  • 2 Companies
  • 3 People