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Lucozade: Made to Move - Anthony Joshua

Lucozade and Valenstein & Fatt (the temporary new name of Grey London) have created a 90-second biopic of boxer Anthony Joshua in the lead-up to his bout with Wladimir Klitschko for the IBF World Heavyweight title.

Part of the brand's Made to Move series of videos, this ad is directed by Christopher Hewitt of Smuggler. In it, we get a very running-centric run-through of Joshua's life, from birth through to problems with the law…to continue reading please subscribe now

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