Banff Centre: Things You Can't Unthink
Another day, another ad featuring a man playing a piano coming out of a man's back that creates the sound of Tuvan throat singing...
Created by Cossette and directed by Rodrigo Garcia Saiz of Frank Content, Things You Can't Unthink really lives up to its title. An old man in tight black pants is on all fours in front of a man in a tux. Unhinging his back, the man begins to play keys that cause throat singing-like sounds to be made. The guy we can only describe as the person-pianist sheds a tear, and the viewer's eyeballs shed pure disbelief.
This ad is part of a larger campaign for Banff Centre, an arts centre in Alberta, Canada, which features similarly disturbing images. Click here to check out our Instagram to see the full campaign.
Sumit Ajwani, Sharon Yokoyama, Kirsten White
- Chief Creative Officer
- Creative Director
Charlie Janson, Mina Jang, Danielle Kappy
Director of Photography
Chief Strategy Officer
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