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Fruit of the Loom: The Most Epic Story Ever Told

Just because the Eversoft Tee is soft, it doesn't mean you're a softy, says this new spot for Fruit of the Loom via CP+B.

To hammer this point home, the comical spot sees our hero prove his manliness in spite of the t-shirt's softness, completing a series of arduous demonstrations including riding a grizzly bear, pulling a truck up a hill and shaving with a hatchet.

The commercial was produced by Smuggler and directed…to continue reading please subscribe now

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