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McDonald's: Madness

McDonalds take a shot at the crazy excesses of contemporary coffee culture in a new spot for their McCafe line of drinks. In Madness, the fast food brand take a harpoon at what they call hipsters and their coffee habits, contrasting their overpriced, obscure coffees in bizarre receptacles and oddly inspirational Wi-Fi passwords with the simple, affordable coffees available at your local Maccy Ds. In a selection of vignettes, the ad, directed by …to continue reading please subscribe now

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