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Reebok: My Time

Reebok has launched its Spring/Summer '17 collection with this motivational film featuring up-and-coming boxer Conor Benn.

Directed by Gray Hughes through RSA London, the new spot is the boxer's first campaign since becoming Reebok's ambassador last year. The films aim to showcase the boxer's impressive athleticism and provide an insight into his mental determination aided by the brand's equipment.

Light-welterweight Benn, son of famed boxer Nigel Benn, has recorded wins in all six of his professional…to continue reading please subscribe now

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