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ICS: Get Cancer

Irish creative agency Chemistry has created a daring campaign for the The Irish Cancer Society featuring a sensitive film directed by Keith Hutchinson through H2 Films.

The spot opens arrestingly with a host of real-life cancer survivors stating that they want to get cancer. Playing on the double meaning of ‘get’, the script catches the attention and – along with the shocking prediction that by 2020, the disease…to continue reading please subscribe now

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