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John Lewis: Buster the Boxer

It's time to dig out your Now That's What I Call Christmas album, order the turkey and start the countdown because as far as the UK is concerned, the official Christmas bell has been rung with the release of this year's John Lewis spot.

Called Buster the Boxer, John Lewis's 2016 offering has an amalgam of previous years' ingredients with animals, children, confused parents and, of course, a beautifully arranged and emotional soundtrack, all put together perfectly by adam&eveDDB, who are experts in the Christmas field. 



Directed by Blink's Dougal Wilson, a John Lewis veteran, with VFX by MPC London, the spot features a host of urban creatures who take advantage of a Christmas Eve-assembled trampoline to the consternation of Buster the dog who has to wait till Christmas morning to get his fix of bounce.

We'll have more insight into the campaign over the coming days, so stay tuned but as an extra Christmas treat, below, you can take a look at the advertising ghosts of John Lewis Christmas spots past.


Christmas 2007

Christmas 2009

Christmas 2010 

Christmas 2011 

Christmas 2012 

Christmas 2013

Christmas 2014

Christmas 2015

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