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The Weeknd: False Alarm

Ilya Naishuller, the man behind Biting Elbows' chaotic promo Bad Motherfucker and this year’s feature Hardcore Henry, steps things up a notch with this bloody brilliant promo for The Weeknd.

Produced by Great Guns, the epic, first-person POV promo follows an action-packed bank heist as things get super-intense with Call of Duty-meets-Rambo levels of violence. 

To find out more about the promo and how it was made, keep your eyes peeled for our interview with Naishhuller, published next week.

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