News | Insight | Inspiration

  • Log in
  • Subscribe ?

    Full access to including:

    • Full access to all news, interviews & insight
    • Manage video content
    • Create your own showreels
    • Follow people and companies and be alerted to new content posted on
    • Save and share folders
    • Full archive access
    • Access to Hotshots
    • Company Directory
    • People Directory
    • Breaking News stories
    • Newsletter x3 per week
  • Register ?


    • Breaking News stories
    • Newsletter x3 per week (restricted access to stories)
    • Company Directory
    • Limited access to news, interviews & insight

Uniqlo Lifewear: Why Do We Get Dressed?

For some, getting dressed means grabbing the nearest clean-ish item of clothing from the wardrobe/washbasket/floor; for others, it's a lengthy process of primping and posing in front of the mirror to achieve the perfect colour-coordinated look.

Why we wear what we do is an interesting philosophical question, and one which forms the basis of this thought-provoking new spot for Uniqlo Lifewear. Created by Droga5 New York, the 60-second film is part of the Japanese retailer's…to continue reading please subscribe now

Creative connections

  • 2 Companies
  • 1 People