News | Insight | Inspiration

  • Log in
  • Subscribe ?

    Full access to including:

    • Full access to all news, interviews & insight
    • Manage video content
    • Create your own showreels
    • Follow people and companies and be alerted to new content posted on
    • Save and share folders
    • Full archive access
    • Access to Hotshots
    • Company Directory
    • People Directory
    • Breaking News stories
    • Newsletter x3 per week
  • Register ?


    • Breaking News stories
    • Newsletter x3 per week (restricted access to stories)
    • Company Directory
    • Limited access to news, interviews & insight

Ariel: #ShareTheLoad

Following the success of last year's Glass Lion-winning #IsLaundryOnlyAWomansJob spot for Ariel, the brand has once again teamed up with BBDO Mumbai for this latest touching spot.

Produced by Red Ice Productions and helmed by Shimit Amin the spot follows a father as he writes his daughter a letter after realising that men should probably be doing more to help around the house, despite accepting that he himself has been guilty of the…to continue reading please subscribe now

Creative connections

  • 2 Companies
  • 8 People