Alivia Foundation: War With Cancer
It's said that one in three people will be affected by cancer in their lifetime and the support they receive can often be the difference between defeat and seeing off the disease.
With that in mind, Saatchi & Saatchi and Interactive Solutions Poland have teamed up with Alivia, a Polish oncological foundation, to create this integrated campaign asking people to donate one per cent of their income tax to help.
- 3 Companies
- 8 People