John Lewis: Monty's Christmas
So here we are once again; Christmas in the UK has officially started now that this year's John Lewis commercial has arrived. And, as usual, it doesn't disappoint.
Created through adam&eveDDB London and shot by Blink's Dougal Wilson the spot features a CG penguin called Monty - created by MPC London - a small boy called Sam.
Tom Odell provides this year's dose of emotional soundtrack and Christmas number one contender, covering John Lennon's Real Love. The two-minute spot follows the the friendship of Sam and Monty over the course of a year before Sam realises Monty is sad and longing for some penguin-shaped company.
As usual, there's nothing so crass as obvious pack shots or even a glance at a John Lewis store but - also as usual - there's a heart-warming story tailored to bring a lump to your throat.
We'll have interviews with Wilson, adam&eveDDB and MPC in the coming days, so stay tuned but as an added Christmas treat, below you can take a look at some of the most recent John Lewis Christmas spots.
Christmas 2007
Christmas 2009
Christmas 2010
Christmas 2011
Christmas 2012
Christmas 2013
Creative connections
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Leland Music, London
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