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Sony 4K Ultra HD: Ice Bubbles

adam&eveDDB's first piece of work for Sony since it won the account earlier this year is this beautiful spot from directing team Leila and Damien De Blinkk. Showcasing Sony's new 4K Ultra HD television the spot, which officially airs on November 1, features a stunning location and an array of bubbles the surface of which become covered in individual snowflakes.

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