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Camay: Camayzing

Wieden+Kennedy Amsterdam has put its hand to relaunching soap brand Camay in China via this crazy music promo/ad featuring rising pop sensation Momo Wu.

A kaleidoscope of colour, the video is directed by Friend London directors Tim & Joe and features a slew of random imagery including a giant rubber duck disco ball, bubbles, bath tubs and floating macaroons in a string of scenes that would give Gangnam star, Psy,…to continue reading please subscribe now

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