YDA 1-to-1 with... Ram Madhvani
Day two of YDA Week ends with insight from iconic, Cannes Lion-winning director Ram Madhvani.
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After this morning's presentation from Amy Kean about memes, shots Co-Editor Danny Edwards once again sits down with an influential advertising figure to talk careers, comedy and commercials.
Ram Madhvani is the director behind a slew of amazing spots including the Cannes Lion-winning Happydent Palace, short films such as This Bloody Line, a TV series called Aarya, and features including 2016's Neerja.
Here, he discusses the avenues open to aspiring new directors, how India is still searching for its voice within the industry, and the need for - and power of - comedy within the commercials sector.
Below you can see the schedule for the YDA Week 2020.
Monday July 27
12pm CEST: Creative-turned-director Justin Reardon chats about his work on Budweiser's Whassup, the use of humour in dark times, moving from commercials to features and the best way for aspiring young directors to get noticed. [Click here to view]
5pm CEST: Pamela B Green, director of commercials, music videos, countless film and TV titles and, more recently, the fascinating documentary about the world's first female director, Be Natural; The Untold Story of Alice Guy-Blache, discusses the tenacity needed to succeed, the trials still faced by women in the industry, and how someone so important to the history of film could be so readily forgotten. [Click here to view]
Tuesday July 28
12pm CEST: Brand and Innovation Director and Partner at &us (and regular shots columnist) Amy Kean, tackles humour in the age of social media in her talk, Karen; meme or mean?
5pm CEST: Equinox Films director, Ram Madhvani, highlights the importance of encouraging new talent, the rise of branded entertainment, and why the commercials industry is a great place for new directors to thrive.
Wednesday July 29
12pm CEST: This year's YDA Jury Chairman, Karim Bartoletti, sits down with YDA President, and the driving force behind the event, Francois Chilot. The duo call on their experiences as producers at the centre of advertising production to discuss the present and future of the business and the outlook for aspiring young talent in the years to come.
5pm CEST: Last, but by no means least, we finish our 1-2-1s with a 1-2-2, as Danny Edwards chats to Lisa Mehling, former YDA Jury Chairwoman and MD of Chelsea Pictures, and Nisha Ganatra, director of innumerable TV shows, including Transparent, Brooklyn 99, Mr Robot and Girls; features including Late Night, starring Emma Thompson, and the recent, amazing Libresse campaign, #wombstories [below].
Thursday July 30
6pm CEST: The YDA Ceremony 2020.