Wolfberg's Budvar spot is a film-form taster menu
The directing duo, alongside agency Kaspen/Jung von Matt, create a fast-paced collage of techniques to advertise the beer brand.
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- Agency Jung von Matt Kaspen/Prague
- Production Company Creative Embassy
- Director Wolfberg
- VFX PFX
- Executive Producer Vasek Sladek
- Producer Matous Heger
- DP David Hoffman
- Editor Tomas Klimek
For many agencies, production companies and brands, this period has meant time to strip back ideas and concepts to see what's achievable with limited resources. For Budvar and Kaspen/Jung von Matt, it seems to have been the opposite.
Utilising the many skills of Creative Embassy directing duo Wolfberg (and, by the looks of it, we mean MANY), B33 Budwar is 36-seconds of total cinematic insanity... and we mean that in the best possible sense.
Jumping between forms, techniques and filmic approaches, the spot's relentless pace and impressive creative dexterity makes for a full-on assault on the senses... again, in the best possible sense.
Developed from the beginning as a collaboration between Kaspen JVM x Wolfberg, the initial idea was "to stir up the usually conservative beer communication with something weird". Folks, we think you succeeded.