What happens when OK Go are left to their own devices?
In another audacious music video for the band, this time in collaboration with Project Management Institute (PMI) for new track A Stone Only Rolls Downhill, frontman/co-director Damian Kulash creates a well-timed motion-mosaic on a job-lot of iPhones.
Credits
powered by-
- Production Company Park Pictures
- Director Damian Kulash
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by- Production Company Park Pictures
- Director Damian Kulash
- Director Chris Buongiorno
- Executive Producer Jackie Kelman Bisbee
- Head of Production Chelsea Schwiering
- Line Producer Omer Dagan
- Art Director Benjamin Voutour
- Editor Justin Clare

Credits
powered by- Production Company Park Pictures
- Director Damian Kulash
- Director Chris Buongiorno
- Executive Producer Jackie Kelman Bisbee
- Head of Production Chelsea Schwiering
- Line Producer Omer Dagan
- Art Director Benjamin Voutour
- Editor Justin Clare
You'd have thought the creative brains behind OK Go's ever-innovative music videos would have run out of 'how/why did they do that' concepts, but, as the promo for A Stone Only Rolls Downhill goes to show, they aren't done painstakingly torturing themselves for our pleasure yet.
Co-directed through Park Pictures by Chris Buongiorno and frontman Damian Kulash, the music video is an aesthetically pleasing mosaic of iPhone-captured imagery that, when displayed on a neat grid of devices, makes for a kaleidoscope of ideas. So far, so easy to augment with VFX, yeah?
Well, no. Don't forget that this is OK Go we're talking about - the band that taught a pack of well-trained dogs to dance for their dinner (well treats), an constructed the Rube Goldberg machine that even its namesake would find excessive - so 'faking it' isn't a possibility.
Credits
powered by-
- Production Company Park Pictures
- Director Damian Kulash
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by- Production Company Park Pictures
- Director Damian Kulash
- Director Chris Buongiorno
- Executive Producer Jackie Kelman Bisbee
- Head of Production Chelsea Schwiering
- Line Producer Omer Dagan
- Art Director Benjamin Voutour
- Editor Justin Clare

Credits
powered by- Production Company Park Pictures
- Director Damian Kulash
- Director Chris Buongiorno
- Executive Producer Jackie Kelman Bisbee
- Head of Production Chelsea Schwiering
- Line Producer Omer Dagan
- Art Director Benjamin Voutour
- Editor Justin Clare
As documented in the enjoyable, PMI-sponsored branded content BTS [above], Kulash and co instead perform the feat in as few takes as possible, in what is clearly a labour of love.
"We invested all this time and effort into this," explains Kulash, "so that you could have three minutes of wow in your day and a real sense of joy about other humans in the world.
"That's a very precious commodity now."