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Energy Upgrade California – It All Adds Up

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It's one thing to have an ad that encourages you to save energy. It's another thing altogether to have one that actually does the energy-saving for you.

In this playful spot for Energy Upgrade California, DDB San Francisco have put their money where their mouth is and actually delivered on a commercial that actually reduces the energy consumption needed to view it. According to the agency, by darkening the screen, playing back the spot can make the energy consumption of your device is up to 20% lower than an average commercial. 

Helped by the brightness of the upbeat tune and cheery imagery from Smuggler director Filip Engstrom, this is one gloomy spot that isn't set to depress.

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