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Volvo – Meet The Parents

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Anyone with babies could tell you how knackering it is, if they had the time between nappy changes, wake-ups and endless rocking.

Summed up perfectly in the opening 90-seconds of Meet the ParentsNew-Land director Niclas Larsson's new spot for Volvo, the repetition, cooperation and endless toil of parenting is tough to handle.

However, it is in the final act of the commercial that the gears change, revealing the way that the exhausted parent in question is protected from incident by her KITT-like vehicle.

Relatable, honest and smartly constructed, this ad's clever way of demonstrating a key feature is wonderfully executed.

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