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Vodafone – Millions

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Right, we're going to put our hands-up here; we don't entirely know what's going on in Ahmed Hussein's fast-paced and camera-twirling new spot for Vodafone, but it's so engaging to watch we don't really care.

Throwing us immediately into the action, Millions takes us through a variety of scenarios in which a quick-change trio extol the virtues of Vodafone's Flex program.

Clearly put together with skill and filmmaking prowess, the real winning aspect of the spot is the joy that pours out of it, from the cartwheeling cinematography to the effervescent performances.

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