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Vicks – Just A Boy - Touch Of Care

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Vicks is continuing its mission to break societal taboos and transform people’s lives with a new installment in the tear-jerking #TouchOfCare campaign.

Created by Publicis Singapore, the four-minute film tells the story of a child born with HIV, who is taken in by a family friend, Agnes, following the death of his mother. Despite facing with discrimination and censure from the local community, Agnes nonetheless commits to raise him with love and care, thereby transforming both their lives. 

Watch with a hanky to hand. You'll need it.

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