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UNICEF – Danger

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As the global anti-vaxxer movement continues to grow, UNICEF has launched an integrated campaign urging more parents to innoculate their children against nasty diseases.

Created by ad agency RPA, the campaign, which features a 60-second animated film, Dangers, along with illustrated animations for social media posts and posters, is running during World Immunization Week, which kicked off yesterday (April 24).  

illustrated and animated by LOBO director Mateus de Paula Santos and animation director Diogo Kalil using a combination of 2-D and 3-D animation, the spot is based on the relatable insight that kids, by their very nature, are little daredevils who are constantly putting themselves in danger. But, while we can’t prevent all the dangers that kids get themselves into, vaccination can help prevent the dangers that get into our kids.

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