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With the overabundance of screens in all aspects of our home life nowadays, it's easy to forget that the humble TV was once the only movie-image source of news and entertainment in our houses.

With this insight in mind, agency Uncommon have created TELEVISION, a powerful look back at the way that TV, and specifically ITV, has documented and shaped British culture. Taking iconic imagery and faces - News At Ten mainstay Sir Trevor McDonald not only appearing throughout, but also narrating and interviewed to inform the script - the spot highlights the sensitive subjects the broadcaster has tackled in both it's factual and scripted shows.

Masterfully handled by Academy Films' Billy Boyd Cape, fresh off his Best New Director win at the British Arrows, the 90-second time-warp is a emotional and thought-provoking journey for all audiences.

If you're curious about all of the clips featured, here's a handy breakdown provided by Uncommon:

  1. Early 1970s Sir Trevor McDonald: ITN (post production by The Mill)
  2. 1993 Prime Suspect Series 3: Helen Mirren as Detective Inspector Jane Tennison
  3. 2018 Butterfly Episode 3: Emmett J. Scanlan as Stephen Duffy, Anna Friel as Vicky Duffy and Callum Booth-Ford as Maxine Duffy 
  4. 1960s Coronation Street: Violet Carson as Ena Sharples (1960 – 1980)  
  5. 1979 World in Action – Gay Pride (Granada Television - current affairs series) 
  6. 2019 ‘The Paras: Men of War’ 3 part documentary on The Parachute Regiment
  7. 1970 7 Plus 7 Documentary (The Up Series – Granada Television)
  8. 2019 ‘Out of Their Skin’ – documentary presented by Ian Wright chartering the rise of black footballers from Viv Anderson’s England debut in 1978
  9. 2010 Julie Etchingham: ITN (Tonight: Women on the Frontline, Afghanistan)
  10. 2018 Alistair Stewart: ITN
  11. 2018 Coronation Street: Aidan Connor played by Shayne Ward (2015 – 2018 male suicide storyline)  
  12. 2017 Emmerdale: Faith Dingle played by Sally Dexter (double mastectomy breast cancer storyline)
  13. 2013 Coronation Street: Hayley Cropper played by Julie Hesmondhalgh (1998 – 2014 as first transgender character in a British soap)
  14. March 2019 Good Morning Britain: Alex Beresford (weatherman interrupts live knife crime debate)
  15. 2017 Women’s March ‘The Future is Female’: ITN
  16. 2018 Paul O’Grady’s Little Heroes (Featuring Lily and Great Ormond Street Hospital)
  17. 2012 56 UP Documentary: (The Up Series – Granada Television)
  18. March 2014 ITN: Peter McGraith and David Cabreza’s Islington Wedding
  19. 2018 Britain’s Got Talent Final: Lost Voice Guy wins 
  20. 2019 Sir Trevor McDonald: (filmed by Billy Boyd Cape at Academy Films)