Tyler, The Creator meets Coke, The Beverage
The rapper's bespoke tune soundtracks a vibrant, dance-fuelled spot celebrating the non-verbal ways people react to a sip of cola.
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Maybe you're an "ahhhhh" person? Or a "mmmmmm"? God forbid, you might be a "oooooooo*belch*ooooooo"-er?!
Whatever sound you make when chugging down fizzy-pop, your noisy ways are celebrated in this brightly-coloured and energising new spot for Coca Cola from Wieden+Kennedy London.
Certainly more successful than Mr The Creator's last brush with beverage advertising (we won't mention his ill-advised Mountain Dew spot), this lively tune is backed up by some eye-popping direction from Los Perez of Caviar Films.
Whilst it normally takes something stronger than a Coke to get us moving like the hoofers in the ad, this barnstorming film certainly speaks to an energetic truth, and does so in an eye-catching and ear-pleasing manner.