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This new global Bacardi campaign Conga Feat. You directed by Henry Scholfield at Caviar for BBDO NY, is a remake of the Miami Sound Machine Conga original, now featuring artists Leslie Grace, Meek Mill and Boi-1da.

A full length music video was produced alongside the 30” commercial.

Twentyfour Seven delivered full production service support for the film across four days in Vila Franca, handling the complex locations, casting, wardrobe and art department logistics for a large cast and crew during Covid.

Bacardi – Conga

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Mariana Mota, Producer, Twentyfour Seven: “Our brief was to deliver a Caribbean vibe for the spot. We shot over four super-hot days in Portugal, creating a Caribbean style paradise beach bar, street and market setting. Our strong collaboration with the local authorities was essential to allowing us to close down streets and areas to prep the shoot with our art department. We cast a mix of talent from Spain and Portugal to find the best dancers for the spot and of course looked after the luxury line up of international artists. It was a complex, fast moving project working with a large cast and crew, but we followed strict on-set protocols to ensure everyone’s safety”.

Katie Harris, Executive Producer, BBDO NY “This Bacardi production was a huge undertaking under any circumstances, let alone in the current global environment. Twentyfour Seven did an amazing job helping us execute a very complicated and technical production, ultimately pulling off an epic shoot for the brand“.

Bacardi Conga BTS

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