Turn the World Around with YOU. MADE BY YOU.
A song that aims to inspire young people and make them believe that they can turn their world around and achieve any goal they set their mind to.
For the new experiential personal development program YOU. MADE BY YOU. by What's Up – the youth brand of Cosmote, the largest telecoms company in Greece, Ogilvy Athens didn’t just create an ad… but an entire song and music video, titled Turn the World Around in collaboration with acclaimed Greek rapper Bloody Hawk.
A song that aims to inspire young people and make them believe that they can turn their world around and achieve any goal they set their mind to. In the music video we see, through a symbolic choreography, the inner battle that every young person has with their own thoughts that are holding them back and how optimism prevails in the end.
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YOU.MADE BY YOU. is a different experiential personal development program, offered by What's Up to young people aged 18-29. It aims to push them to discover their goals in life and find the strength within themselves to achieve them.
Today's young people are called to find their way, in a world of hyper-information, countless options, but also limitations. It is then that conflicting thoughts arise in them that eventually disorient them and immobilize them.
YOU. MADE BY YOU. gives them the necessary tools to defeat these thoughts and create themselves from scratch, as they really want to be.