Share

The Spanish Christmas Lottery – Sharing As Always. Sharing As Never Before

Credits
powered by Source

Unlock full credits and more with a Source membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

As has been demonstrated in their heartwarming, tear-jerking spots over the past few years, The Spanish Christmas Lottery is as much about giving as it is about gambling.

In the latest spot for the brand, Sharing as always. Sharing as never before, Contrapunto BBDO Spain take us through the ages of gifting a ticket to a loved-one, from the 40's to an acute depiction of today's troubles.

Expertly put together by Agosto's Nacho Gayán, with authenticity and lush production design throughout, this seasonal reminder of little tokens of appreciation might just leave you with a lump in your throat.

Share