The NFL promotes Thursday Night Football with a barrage of bants
Pitting real fans against each other, this Peter Berg-directed spot amps up team rivalries with some playful banter.
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Thursday Night Football is chock-full of match-ups that are packed with historic division rivalries, so it's only fitting that for their playful campaign promoting the start of the season, NFL have brought the clash to the streets.
Utilising real fans from local communities, through a combination of traditional casting calls, call-outs by NFL teams and social media outreach, 72andSunny's We're All Rivals Here sees smack-talk firing out from lovers of the Buccaneers, Patriots, Eagles and more.
In a clever move, the production, helmed by Film 47's Peter Berg, made sure that fans were filmed simultaneously, allowing both sides to hear what each other was saying during the throw downs, which encouraged the real time, high stakes banter.