The best ketchup comes to those who draw Heinz
In this deceptively simple ad, people from all over the world are asked to “Draw Ketchup.”
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- Agency Rethink/Toronto
- Production Company In-House at Agency
- Chief Creative Officer Aaron Starkman
- Executive Creative Director Mike Dubrick
- Creative Director/Head of Art Joel Holtby
- Art Director/Associate Creative Director Zachary Bautista
- Copywriter Geoff Baillie
- Producer Alex Butt
Bottle after bottle. Some squeezy, some glass, some misshapen, deformed, twisted so far out of shape that a Dali descendant might have been in the lineup of folks asked to take colored pencil to paper. But all of them vaguely recognizable, and most of them with the label written across the front. One person spelled it “Hienz,” but we get the idea.
The campaign enlisted agency Rethink to helm the piece, and they also helped with production and directing, keeping this piece short, clean, and exceptionally focused. The strength of the ad is the strength of the brand. Add in a few quirky on-screen characters and you’ve got everything you need.