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- Agency Forsman & Bodenfors/Stockholm
- Production Company Bleck
- Director StyleWar
- VFX/CGI Swiss
- Music Music Super Circus
- Executive Producer Pal Asberg
- DP Gosta Reiland
- Editor Robin Siwe
Spending the day buffering is a hellish way to work, but watching it happen to other people is rather fun.
Using a variety of effects and balancing the malfunctioning real-world with clean camerawork, IT cleverly depicts a world that is at a standstill because of a bad internet connection. Using visuals that render objects and animals in cubed pixels, stuttering to a halt and barely moving at all, the ad goes through a "typical" day where nothing gets done.
It’s a bold move to create a commercial that looks - and sounds - like something is going wrong with your screen, and production company Bleck makes it enjoyable to watch. Directed by StyleWar, IT has a rough, off-the-edge feel that fascinates.