Stella Artois notes that change is upon us
As the world slowly and (mostly) cautiously comes out of lockdown, normal life starts to return, and that means gathering together again, as celebrated in this new spot for Stella Artois.
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- Agency Mother/London
- Production Company BLINKINK
- Director Stephen McNally
- Sound Design Wave Recording Studios
- Music Theodore
- Co-Director Abbie Stephens
- Executive Producer Bart Yates
- Producer Adriana Piasek-Wanski
- Head of Production Benjamin Lole
Stella Artois launched its new global brand campaign, created by Mother London, this week.
Called The Life Artois, the campaign encourages people' to savour every pleasure life serves up, accompanied by the people who matter most. The campaign consists of element including a TV spot directed by BlinkInk's Stephen McNally, called Musical Notes [above], as well as out of home content [below] plus street art which doubles a a social distancing aid [bottom].
The campaign leans into Stella Artois’ long association with the arts and film, with a strong artistic spirit at its core, using bold design to invite the audience into this new world.
“Having a great beer with friends and loved ones is one of those simple pleasures we missed the most during lockdown," said Hermeti Balarin, Partner at Mother London. "As our lives start to return to normal, we wanted to remind people to slow down and enjoy what really matters. Pour yourself a chalice and enjoy The Life Artois.”
The street art element of the campaign, by Studio Number One, premieres at The Truman Brewery in London, and shortly afterwards at licensed premises across the UK. It aims to remind and encourage social distance whilst in pubs and bars. commented: “With galleries and exhibitions closing their doors during lockdown, people have been unable to experience and appreciate art in the usual ways," said Shepard Fairey, Creative Director and Co-Founder of Studio Number One. "My team collaborated with Stella Artois to create socially-distanced art to be publicly accessible, but also to facilitate safety as people reunite. I have a history at the Truman Brewery, so I’m excited that this debuts there.”