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Coca-Cola – The Pole

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Under its new brand concept 'It’s haters season, stay fresh', Sprite has launched a new piece of content featuring male pole dancing world champion Alberto Del Campo as he dances to the rhythm of a text created using haters' comments about men who practice this discipline.

The piece is shot in a single take, showcasing the dancer’s ability and strength. It was choreographed by award-winning director and Los Angeles choreographer Jo Roy, alongside del Campo, and the creative idea comes from the Santo agency with production by La Doble A.

The piece is part of the wider campaign #ILoveYouHater, which encourages keeping a cool attitude in the face of attacks by haters.

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