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Sony – The Edge

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While videogames will typically have thrilling, graphic-heavy production in their ad spots, Playstation’s new release, The Edge, is a wonder to watch.  

As a young man on a fishing boat observers the aurora at the end of the world, he’s joined on all sides by other vessels; cruisers, destroyers, pirate ships, and star-shaped UFOs. They appear from a typhoon and face the void. With a yell, the young man pushed the throttle forward, and the humble ship leads the charge through the breaking dawn, off the ocean, and into the stars. 

The design is so compact, a simple concept from adam&eveDDB pushed to the limit by the production from Academy. Untold Studios aided in post work, and helped define the limits of the edge of the world.

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